Prime Rep Group

Why social media profiles are important


Your online social media profile may be as important as your resume if you are looking for a new job or to change careers this year.

Employers are more frequently using social media networks to find candidates for employment, rather than going through resumes or searching job websites.

83% of employers are currently using, or plan to use, social media networks such as LinkedIn, Facebook, and Twitter for hiring, according to a survey by the Jobvite recruiting platform ( 58% of employers have hired through social media networks. The networks they have used to hire employees are LinkedIn (used by 89% of employers that hired via social media), Facebook (28%), and Twitter (14%), according to the survey.

Tips on using social media to andvance your career;

* Develop a compelling online brand for yourself.

* Use your professional headline to showcase your capabilities. On LinkedIn, the professional headline you craft right below your name is an especially important part of your branding. It should consist of impactful keywords that accentuate the range of what you can do, rather than just state your current job title.

* Position yourself as an expert in your field.

* Be on the lookout for any discrepancies between your resume and social media profiles.

* Keep your social media profiles up to date.

* Join LinkedIn and Facebook groups that are comprised of people in your profession, industry, as well as targeted employers.

* Include your LinkedIn URL in the signature block of your e-mails. This will encourage people to click on your profile. The more activity in your profile, the higher up you will appear in a search.

* Make sure you have public profile setting so that your LinkedIn profile can be readily found on Google. Adjust your privacy settings to accept InMail, a service that is often used by executive recruiters

* Devote a Facebook page to your work as a professional, and use this in your job search, in addition to having a separate, personal Facebook page.